Risk, Reputation & Resolution

Protecting brand value in a high-stakes litigation environment.
Led a full legal defence against global IP infringement claims while safeguarding reputation and commercial continuity.

Challenge
The company was served with a high-profile IP infringement claim by a global brand — putting its reputation, commercial relationships, and financial stability under threat. Customers began raising concerns, and the risk of reputational damage, financial penalties, and long-term value erosion was high. The board needed a leader who could manage not just legal counsel, but commercial risk, stakeholder confidence, and the business’s day-to-day continuity.

Approach
I led the defence strategy from the front — coordinating legal advice, managing board-level communications, and representing the company directly at the Crown Court. I worked across departments to maintain customer and supplier confidence, developed response plans for key clients, and assessed risk exposure from both a financial and reputational standpoint. Throughout, I positioned the company not just as a defendant, but as a responsible commercial partner committed to resolving the matter without further damage.

Impact

• Protected the company from deeper reputational and financial fallout through structured damage limitation.

• Maintained commercial relationships during litigation through proactive communication and trust-building.

• Provided board and shareholders with clarity and confidence throughout the legal process.

• Led direct legal representation — demonstrating leadership, resilience, and commitment under scrutiny.